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Improving your machine learning models by adding features
0 - Introduction "Investigate, test and iterate" Often when we talk about analytics and machine learning, it is the new thing that is replacing the old systems, perhaps a transition...
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Avaus COVID-19 Response Digest for Marketers #10: The Best of Spring 2020
Dear friends of Avaus, It has been quite a spring, I must say. As we have watched the entire world slow down, stay at home and recalibrate for a new...
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Building blocks for the Data Factory to increase marketing efficiency
This newsletter features our mid-term recommendations about how to improve marketing efficiency in times of slimmer budgets in the aftermath of Covid-19. Oscar Jäderberg demonstrates how to get the most...
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Ten building blocks for an actionable marketing data-asset – the Data Factory
Avaus has been active in sharing industry best practices and learnings in blog posts and webinars during the past years. To continue the tradition, I will guide you through...
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Hands-on recipes: Use the Machine Learning functionality in Google & Facebook
This is a part of a three-part cookbook aimed at achieving efficiency gains in your digital media budget with a couple of hands-on recipes. In this recipe, we describe...
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Teemu Relander: Coming back home (to Avaus)
Besides all the excitement of entering into something new, it feels like coming back home. Even literally, since I am sitting in my home remote office whilst writing this. It’s...
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Teemu Relander joins Avaus as Head of Data- & Analytics
Avaus - Media release June 1st 2020 Teemu Relander joins Avaus as Head of Data- & Analytics Teemu Relander returns to Avaus after 9 years. Picture Ilpo Ryynänen Teemu...
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Need to decrease marketing spend? Address your big-ticket items
Increasing staff efficiency - a hot topic in the post-COVID era As we detail in this blog (Restructuring marketing for efficiency) and in this 30-minute webinar on the same topic...
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Automating (hundreds of) customer journeys – How to scale up your automation initiatives?
The automation of marketing and customer journeys has been standard practice in the Nordics for the last 5-7 years, but few companies have taken their automation level up to where...
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Checklist for reducing incoming calls and decreasing handling times with data and automation
Contact centre calls or inbound messages typically cost between 10-20€ each and represent a substantial cost in many industries. In this blog, you will find 8 ways that data and...
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Improving your content process – a 5 step approach
The content management process is typically one of the most underdeveloped marketing processes in large enterprises - and one of the costliest. With increasing demands on personalisation, now is the...
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Ensuring Customer Profitability in a downturn
Marketing organisations are by default primed for customer acquisition. The downturn will require focus to be reset on classic CRM strategies: Up- and cross-selling, along with retention and...
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Tough Choices Ahead – Restructuring Marketing for Efficiency
While being deprived of budgets, CMOs are now confronted with two fundamental questions: Which core marketing objectives do you defend? How will you organise your marketing activities to deliver on...
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Achieving a 25% efficiency gain in media purchasing
Reduce media waste Brands are facing a new environment of a decrease in marketing budgets, leading to a need to achieve more with less. There is also an increased need...
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Mid-Long Term Recommendations for end 2020-early 2021
Capture Market Share without Outspending Everyone Defend Pricing Position Steady Improvements with Experimentation Benefit from Talent Market Shake-Up Estimates of the economic impact of the current crisis continue...
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Capture Market Share without Outspending Everyone
Traditional agency wisdom for these circumstances is to outspend your competition. The proposition is that excessive share of voice (ESOV) drives market share, with historic data suggesting that a 10...
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Så lägger marknadsförare om strategin på grund av corona: ökat fokus på samhällsansvar
Publicerad i Resumé: 15 April 2020, 14:54 Coronapandemin driver på förflyttningen från traditionella till digitala kanaler, samtidigt ökar företagens satsningar inom samhällsansvar. Det visar en ny undersökning från Avaus och...
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How have Nordic Marketers Responded?
1. The economics of the lockdown - the business impact in Sweden and Finland 2. How have Nordic Marketers Responded to the Covid-19 Crisis? As macro- and microeconomic data...
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How Should Marketers Respond?
by Kim Weckström and Sasu Ristimäki Restricted living puts a lid on consumer demand As we are in the fourth week of the Nordic corona crisis, and the third week...
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Life in Lockdown – Social Responsibility, Supermarkets and Online Meetings our New Focal Points
by: Sasu Ristimäki and Kim Weckström As we are in the fourth week of the Nordic corona crisis and the third week of restrictions in Sweden and full lockdown...
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50 recipes to help you take the first steps towards algorithmic marketing.
Increase your digital sales capabilities and help your organisation get onboard using the Avaus Blueprint.
How will marketing strategy and budgets be affected by COVID-19? Read our research.
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