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New Salesforce Marketing Cloud release – Multi Factor Authentication introduced
It’s that time of the year again - Salesforce Marketing Cloud has released new updates. Going forward the Avaus team will try to not only read these release notes and...
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Google is changing the rules of competition in cloud business
For quite a long time Google Cloud has been neglected to be taken seriously especially within enterprise clients. But when looking at the development right now, it seems that Google...
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What is a CDP and do you need one?
Customer data platforms (CDPs) have been rapidly gaining attention. As the business needs, the state of customer data, as well as technical and organisational capabilities differ from company to company,...
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Forget CRM, say hello to the Sales Robot!
Think of all those dystopian sci-fi movies where the plot revolves around robots and their sense of ethics. The outcome is usually not all that good for humans....
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Fostering Trust in Customer Relationships – A Privacy First Approach
Based on recent developments within a rapidly activating Privacy field, without building the privacy mechanisms across European companies in innovative and business enabling ways, we will lose the ability to...
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Improving your machine learning models by adding features
0 - Introduction "Investigate, test and iterate" Often when we talk about analytics and machine learning, it is the new thing that is replacing the old systems, perhaps a transition...
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Avaus COVID-19 Response Digest for Marketers #10: The Best of Spring 2020
Dear friends of Avaus, It has been quite a spring, I must say. As we have watched the entire world slow down, stay at home and recalibrate for a new...
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Building blocks for the Data Factory to increase marketing efficiency
This newsletter features our mid-term recommendations about how to improve marketing efficiency in times of slimmer budgets in the aftermath of Covid-19. Oscar Jäderberg demonstrates how to get the most...
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Ten building blocks for an actionable marketing data-asset – the Data Factory
Avaus has been active in sharing industry best practices and learnings in blog posts and webinars during the past years. To continue the tradition, I will guide you through...
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Hands-on recipes: Use the Machine Learning functionality in Google & Facebook
This is a part of a three-part cookbook aimed at achieving efficiency gains in your digital media budget with a couple of hands-on recipes. In this recipe, we describe...
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Teemu Relander: Coming back home (to Avaus)
Besides all the excitement of entering into something new, it feels like coming back home. Even literally, since I am sitting in my home remote office whilst writing this. It’s...
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Teemu Relander joins Avaus as Head of Data- & Analytics
Avaus - Media release June 1st 2020 Teemu Relander joins Avaus as Head of Data- & Analytics Teemu Relander returns to Avaus after 9 years. Picture Ilpo Ryynänen Teemu...
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Need to decrease marketing spend? Address your big-ticket items
Increasing staff efficiency - a hot topic in the post-COVID era As we detail in this blog (Restructuring marketing for efficiency) and in this 30-minute webinar on the same topic...
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Automating (hundreds of) customer journeys – How to scale up your automation initiatives?
The automation of marketing and customer journeys has been standard practice in the Nordics for the last 5-7 years, but few companies have taken their automation level up to where...
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Checklist for reducing incoming calls and decreasing handling times with data and automation
Contact centre calls or inbound messages typically cost between 10-20€ each and represent a substantial cost in many industries. In this blog, you will find 8 ways that data and...
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Improving your content process – a 5 step approach
The content management process is typically one of the most underdeveloped marketing processes in large enterprises - and one of the costliest. With increasing demands on personalisation, now is the...
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Ensuring Customer Profitability in a downturn
Marketing organisations are by default primed for customer acquisition. The downturn will require focus to be reset on classic CRM strategies: Up- and cross-selling, along with retention and...
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Tough Choices Ahead – Restructuring Marketing for Efficiency
While being deprived of budgets, CMOs are now confronted with two fundamental questions: Which core marketing objectives do you defend? How will you organise your marketing activities to deliver on...
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Achieving a 25% efficiency gain in media purchasing
Reduce media waste Brands are facing a new environment of a decrease in marketing budgets, leading to a need to achieve more with less. There is also an increased need...
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Mid-Long Term Recommendations for end 2020-early 2021
Capture Market Share without Outspending Everyone Defend Pricing Position Steady Improvements with Experimentation Benefit from Talent Market Shake-Up Estimates of the economic impact of the current crisis continue...
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