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Salesforce Introduces Loyalty Management
Salesforce recently introduced Loyalty Management: A new standalone product that can be integrated into any ecosystem that you may have in place today. Loyalty Management empowers your organisation to create...
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How to scale up your algo game
In the era of digital marketing, we have seen an exponential increase in the amount of data generated, stored and analysed from an ever growing plethora of systems. But, it...
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Avaus Gearing up for Growth with Data-Factory and New Investor
Media release - Avaus Marketing Innovations Oy 31.3.2021, 11:00 EET To ensure future growth, Avaus has expanded its shareholder base among key employees and also invited a new...
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60 Sales and Marketing tasks that will be automated over the next three years
Today, firms in all industries are under a lot of pressure to reduce costs while sustaining or even growing their top line. The firms that have successfully met these goals...
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Combining behavioral data with customer data requires privacy compliance and technical enablers
Ten Building Blocks for an Actionable Marketing Data-Asset - The Avaus Data Factory Part III Combining online behavioural data with customer data requires strict privacy compliance and technical enablers ...
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Sales in 2025 – The Future of B2B Sales is all About Data and Hyperautomation
Demands are higher than ever for enhanced sales automation and better, AI enabled B2B customer experiences at scale. Many sales leaders still struggle to scale up their digital capabilities while...
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Build at scale or experiment first?
Introduction A proof of concept (POC) is a miniature project aimed at demonstrating the value of a concept before fully committing to it. It is common practice to use...
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Amazon’s secretive launch took the Swedes with a surprise
Published originally in Kauppalehti on November 2020 by Ossi Kurki-Suonio. US e-commerce giant Amazon quietly launched its Swedish site a month ago. There had been rumours of a launch...
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The data-driven B2B CMO
If you think it’s time for your organisation to become data-driven, keep on reading. This blog post is part of the Avaus marketing for B2B companies, for more on...
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Interaction Studio – Visualise, track, and manage real-time consumer experiences
Interaction Studio Interaction Studio is a wonderful tool in Salesforce where the user can visualise, track, and manage the customer experience in real-time. The essential purpose of this is to...
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7 tips for cross-agency collaboration in a cross-competence world
"Getting the whole team together in the same boat has been key to our work. When the entire team is sitting around the same table, there is no competition, no...
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Why first-party data is your only chance if you aren’t selling on Amazon (and if you are selling too)…
Amazon launched it’s Swedish e-commerce service yesterday, October 28 2020, and the impact will surely be felt by Sweden's rich e-commerce, omnichannel, and offline retail industry. Amazon will convince many...
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Top 5 Takeaways from Avaus Expert Talks Stockholm 2020
Avaus Expert Talks was a full afternoon focusing on data. The main point of discussion was how to stick to strategic growth initiatives related to data, and simultaneously adapting to...
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Salesforce Journey Builder – Path Optimisation
(3 min read) We all know that optimising the customer experience is very important to work your way towards a great customer experience which, in turn, leads to better business...
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Scott Brinker: “Automation allows marketers to focus on the genuinely meaningful”
MarTech guru Scott Brinker in Stockholm: "Automation allows marketers to focus on the genuinely meaningful" MarTech guru Scott Brinker predicts major changes in how companies organise their marketing. In the...
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Salesforce Customer 360 Audiences – The long awaited Salesforce CDP
SF CDP (5min read) Since a few years back customers expect companies to have an intimate understanding of their preferences. They also demand personalisation and fast service. They expect all...
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Suomalaiset jakavat Korona-arvosanoja Asiakkuusindeksi 2020 -tutkimuksessa
Vuoden 2020 paras asiakaskokemus oli Mustilla ja Mirrillä. Kuvassa Mustin ja Mirrin maajohtaja Timo Tervo, ASML:n Jari Perko ja Avauksen Tom Nickels Asiakkaat arvostavat suomalaisten yritysten korona-toimia Matkailuala saa...
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Missing Use Cases – key reason for Data and Technology Investments Failure
One of the main reasons for failed digital sales & marketing technology initiatives is the lack of proper use case design. Implementing new layers of technology without a well-articulated customer...
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Branschupprop – datadrivna byråer vill profilera sig som egen grupp på marknaden
En grupp byråer, som erbjuder data- & teknologilösningar för marknadsförare och reklamköpare, har gått ihop för att uppmärksamma branschen på den pågående förvandlingen av byrålandskapet. Gruppens första initiativ är att...
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New Salesforce Marketing Cloud release – Multi Factor Authentication introduced
It’s that time of the year again - Salesforce Marketing Cloud has released new updates. Going forward the Avaus team will try to not only read these release notes and...
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50 recipes to help you take the first steps towards algorithmic marketing.
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