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Build at scale or experiment first?
Introduction A proof of concept (POC) is a miniature project aimed at demonstrating the value of a concept before fully committing to it. It is common practice to use...
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Amazon’s secretive launch took the Swedes with a surprise
Published originally in Kauppalehti on November 2020 by Ossi Kurki-Suonio. US e-commerce giant Amazon quietly launched its Swedish site a month ago. There had been rumours of a launch...
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The data-driven B2B CMO
If you think it’s time for your organisation to become data-driven, keep on reading. This blog post is part of the Avaus marketing for B2B companies, for more on...
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Interaction Studio – Visualise, track, and manage real-time consumer experiences
Interaction Studio Interaction Studio is a wonderful tool in Salesforce where the user can visualise, track, and manage the customer experience in real-time. The essential purpose of this is to...
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7 tips for cross-agency collaboration in a cross-competence world
"Getting the whole team together in the same boat has been key to our work. When the entire team is sitting around the same table, there is no competition, no...
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Why first-party data is your only chance if you aren’t selling on Amazon (and if you are selling too)…
Amazon launched it’s Swedish e-commerce service yesterday, October 28 2020, and the impact will surely be felt by Sweden's rich e-commerce, omnichannel, and offline retail industry. Amazon will convince many...
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Top 5 Takeaways from Avaus Expert Talks Stockholm 2020
Avaus Expert Talks was a full afternoon focusing on data. The main point of discussion was how to stick to strategic growth initiatives related to data, and simultaneously adapting to...
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Salesforce Journey Builder – Path Optimisation
(3 min read) We all know that optimising the customer experience is very important to work your way towards a great customer experience which, in turn, leads to better business...
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Scott Brinker: “Automation allows marketers to focus on the genuinely meaningful”
MarTech guru Scott Brinker in Stockholm: "Automation allows marketers to focus on the genuinely meaningful" MarTech guru Scott Brinker predicts major changes in how companies organise their marketing. In the...
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Salesforce Customer 360 Audiences – The long awaited Salesforce CDP
SF CDP (5min read) Since a few years back customers expect companies to have an intimate understanding of their preferences. They also demand personalisation and fast service. They expect all...
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Suomalaiset jakavat Korona-arvosanoja Asiakkuusindeksi 2020 -tutkimuksessa
Vuoden 2020 paras asiakaskokemus oli Mustilla ja Mirrillä. Kuvassa Mustin ja Mirrin maajohtaja Timo Tervo, ASML:n Jari Perko ja Avauksen Tom Nickels Asiakkaat arvostavat suomalaisten yritysten korona-toimia Matkailuala saa...
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Missing Use Cases key reason for Data and Technology Investments Failure
Ten Building Blocks for an Actionable Marketing Data-Asset - The Avaus Data Factory Part II Missing Use Cases key reason for Data and Technology Investments Failure One of the main...
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Branschupprop – datadrivna byråer vill profilera sig som egen grupp på marknaden
En grupp byråer, som erbjuder data- & teknologilösningar för marknadsförare och reklamköpare, har gått ihop för att uppmärksamma branschen på den pågående förvandlingen av byrålandskapet. Gruppens första initiativ är att...
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New Salesforce Marketing Cloud release – Multi Factor Authentication introduced
It’s that time of the year again - Salesforce Marketing Cloud has released new updates. Going forward the Avaus team will try to not only read these release notes and...
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Google is changing the rules of competition in cloud business
For quite a long time Google Cloud has been neglected to be taken seriously especially within enterprise clients. But when looking at the development right now, it seems that Google...
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What is a CDP and do you need one?
Customer data platforms (CDPs) have been rapidly gaining attention. As the business needs, the state of customer data, as well as technical and organisational capabilities differ from company to company,...
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Forget CRM, say hello to the Sales Robot!
Think of all those dystopian sci-fi movies where the plot revolves around robots and their sense of ethics. The outcome is usually not all that good for humans....
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Fostering Trust in Customer Relationships – A Privacy First Approach
Based on recent developments within a rapidly activating Privacy field, without building the privacy mechanisms across European companies in innovative and business enabling ways, we will lose the ability to...
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Improving your machine learning models by adding features
0 - Introduction "Investigate, test and iterate" Often when we talk about analytics and machine learning, it is the new thing that is replacing the old systems, perhaps a transition...
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Avaus COVID-19 Response Digest for Marketers #10: The Best of Spring 2020
Dear friends of Avaus, It has been quite a spring, I must say. As we have watched the entire world slow down, stay at home and recalibrate for a new...
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Avaus Expert Talks 2020 Stockholm
Learn about Intelligent Growth from leaders making it happen: DNA, Aller Media, Atlas Copco, If, Tallink Silja & Scott Brinker.
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