Factory
A systematic way to expand the use of data and automation across channels
The key to data driven success is automation at scale.
Avaus Factory is an asset based consultancy service that activates your data across your marketing and sales in a systematic way
Does this sound familiar?
- Data isn’t creating true value for your business
- Struggling to operationalise your data driven vision
- Remaining stuck in piloting without real business impact
- Delays in expanding the use of data across channels
- Unclear where to focus and where the biggest potential is
- Ineffective processes and misaligned teams due to silos
Don’t worry, we’ve seen this before.
We’ve developed the Avaus Factory approach to help companies like yours minimise the time to reach personalisation at scale.
Journey to expand the use of data and automation across marketing, sales and service channels take several years of systematic work.
Align
Month 0-3
Align around ambition, priorities and anchor business objectives across the organisation.
Design around ambition, priorities and anchor business objectives across the organisation.
Build
Month 4-18
Speed: Build technical foundation that allows for scale – Remove roadblocks as they occur
Results: Implement first 20-30 use cases that start realizing business value
Scale
Month 18 →
Develop way of working that allows for scaling data driven
Measure impact and learn from failures
Enable organisational change and operational efficiency
Optimize / Democratize
Month 24 →
Speed up development based on ROI and potential ahead
Share insights and learnings from the process and inspire a more data driven way of working
Give access to data and customer insights throughout the organization
As an Avaus Factory customer you can access to all the best practise assets.
We’ll create a tailored approach for your business based on your priorities. The most suitable Factory Assets are selected to boost your business development at the point of your journey when you benefit from them the most.
Not just another
customer data platform
Accelerated time to value
Implement first end-to-end use cases in weeks
Accelerated efficiency to scale
Cut costs used for data management and developing new algorithms
Accelerated productivity
Improve operational efficiency and break down the silos
Accelerate your journey towards automation at scale
Accelerated time to value
Implement first end-to-end use cases in weeks
Accelerated efficiency to scale
Cut costs used for data management and developing new algorithms
Accelerated productivity
Improve operational efficiency and break down the silos
Methodologies
Best practise methods to systematically reach your targets
Explore, Prioritize and Plan
Select, design and create a plan for implementing automated use cases
Library of 200+ use cases
Benchmark and select data driven use cases from a Library
Current state baseline
Audit and baseline of current state capabilities and customer base
Delivery model
Improve operational efficiency and break down organizational silos
Impact measurement framework
Effectively measure the business impact of your automated processes
Change management toolbox
Manage change in a systematic way across departments
Technical Components
Developed on Google Cloud platform
Interaction history
View customers’ interactions across channels at once
Profile stitching
Stitch profile IDs together from multiple source automatically
Data ingestion
Tap into to any new data sources faster
Profile
Define clear and stable parameters of a customer
Consent management
Manage consent accurately in real time across channels
Identity resolution engine
Comply with privacy and data regulations
ML framework
Scale number of algorithms without extra resources/p>
Real-time prediction
Intelligent predictions across channels in real time
Feature store
Speed up the development of new algorithms
Segmentation engine
Manage and store segments centrally
Real-time action layer
Interact across channels real-time
Channel connector
Activate data in marketing and sales channels in days