Blog

Data Driven Voices – #12 Building a future-proofed MarTech stack with Samuli Tahvanainen

The pace of change in marketing technology is relentless. For many teams, it’s not about chasing the newest tools — it’s...

Data Driven Voices – #11 Ten reasons why your Data warehouse should be your CDP with Adam Greco

While MarTech stacks keep growing, the true foundation for modern customer engagement is shifting beneath them — from packaged tools to...

Data Driven Voices – #10 Start with the business problem – then add tech! With Phil Gamache

The MarTech landscape isn’t short on tools — or hype. AI features are being rolled out faster than they can be...

Turning strategy into action: How Avaus helps you grow

Our goal is to build lasting customer relationships and create partnerships with a shared objective—your growth. At Avaus, our core mission...

Data Driven Voices – #9 Are we in a MarTech crisis? With Scott Brinker

The MarTech landscape has never been richer — or more underused. Despite growing budgets and increasingly powerful platforms, most marketing teams...

The Future of Retail in Germany: Actionable Insights with Retail & E-Commerce Examples

Retail in Germany is evolving rapidly, and brands that prioritize customer experience, strategic discounting, and omnichannel consistency will win. German consumers...

Avaus and Hightouch announce partnership

Avaus announces its strategic partnership with Hightouch for the Nordics and DACH regions. The partnership has already proven successful through its...

Strengthen the impact of paid media with first-party data

Discover how to leverage first-party data to boost your paid media campaigns. Learn strategies to improve ROI, personalize customer experiences, and...

Craft a winning RFP for content automation

Composable CDPs are often subject to misconceptions. Let's debunk some of the misunderstandings about what they are and not.

First-party data benchmarks – what results can you expect?

A well-executed first-party data strategy can significantly improve your paid media and channel activation efforts. But what results should you expect?

How media agencies can utilize first-party data to drive better results

Learn how media agencies can use first-party data to create more targeted campaigns, improve customer insights, and drive better results across...

A first-party data playbook for CMOs

First-party data isn’t just about the technology, It requires a fundamental reimagining of your marketing operations, breaking down silos, and creating...

Connecting first-party data to media buying: A guide for Performance Marketing Managers

Explore how performance marketing managers can connect first-party data to media buying strategies, optimizing ad targeting and improving campaign performance.

Embracing paid media with first-party data: A guide for CRM Marketers

Discover how CRM marketers can integrate first-party data into paid media strategies to create more personalized campaigns and maximize customer engagement.

A strategist’s perspective on Customer Data Platforms (CDPs)

Composable CDPs are often subject to misconceptions. Let's debunk some of the misunderstandings about what they are and not.

5 key areas for marketing success in 2025

To stay ahead in 2025, businesses need to focus on five key areas for marketing success. In this blog post, we'll...

Data-driven segmentation to improve B2B sales performance

Working in B2B, you need to understand your customers, and one way to do so is through effective segmentation to reach...

Avaus expands performance marketing expertise with the appointment of Jens Hård

Stockholm, September 12, 2024 Avaus, a leading consultancy firm specializing in data-driven marketing and sales, is pleased to announce the appointment...

Centralize your customer data with Avaus Profile Component

Centralizing customer data is a significant challenge in marketing and sales. At Avaus we address this issue through an innovative solution...

11 tips for Adobe Campaign & Marketo Engage: are you using the full potential?

Being in marketing, you are well aware that the MarTech landscape is moving and changing faster than we can barely keep...

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