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Strengthen the impact of paid media with first-party data

Discover how to leverage first-party data to boost your paid media campaigns. Learn strategies to improve ROI, personalize customer experiences, and...

Craft a winning RFP for content automation

Composable CDPs are often subject to misconceptions. Let's debunk some of the misunderstandings about what they are and not.

First-party data benchmarks – what results can you expect?

A well-executed first-party data strategy can significantly improve your paid media and channel activation efforts. But what results should you expect?...

How media agencies can utilize first-party data to drive better results

Digital advertising is a field continuously changing. One of the most recent shifts being the decline of third-party cookies and rising...

A first-party data playbook for CMOs

By 2025, 75% of the world's population is expected to have their personal data protected by modern privacy regulations, making first-party...

Connecting first-party data to media buying: A guide for Performance Marketing Managers

In an era marked by the depreciation of third-party cookies and intensifying ROI pressures, first-party data has become the cornerstone of...

Embracing paid media with first-party data: A guide for CRM Marketers

First-party data is your most valuable asset in a world without third-party cookies and increasing privacy regulations. For you as a...

A strategist’s perspective on Customer Data Platforms (CDPs)

Composable CDPs are often subject to misconceptions. Let's debunk some of the misunderstandings about what they are and not.

5 key areas for marketing success in 2025

To stay ahead in 2025, businesses need to focus on five key areas for marketing success. In this blog post, we'll...

Data-driven segmentation to improve B2B sales performance

Working in B2B, you need to understand your customers, and one way to do so is through effective segmentation to reach...

Avaus expands performance marketing expertise with the appointment of Jens Hård

Stockholm, September 12, 2024 Avaus, a leading consultancy firm specializing in data-driven marketing and sales, is pleased to announce the appointment...

Centralize your customer data with Avaus Profile Component

Centralizing customer data is a significant challenge in marketing and sales. At Avaus we address this issue through an innovative solution...

11 tips for Adobe Campaign & Marketo Engage: are you using the full potential?

Being in marketing, you are well aware that the MarTech landscape is moving and changing faster than we can barely keep...

Improving customer loyalty – steps to successful loyalty programs

Customer loyalty programs often spark debates among marketers and business leaders. Are they worth the investment, or are they just another...

9 ways to maximize Voyado for better customer experience and engagement

In the world of customer relationship management (CRM) and marketing automation, Voyado stands out as a powerful tool and customer experience...

10 steps to get more out of your Salesforce Marketing Cloud

As a marketer, you know the pressure to deliver big results with limited resources. Salesforce Marketing Cloud (SFMC) is a powerful...

8 keys to get more out of your MarTech

If you’re in charge of marketing, sales or service in your organization you can really make a difference by increasing the...

6 areas where AI can 10x your marketing productivity

The business world is not what it used to be, it is a world driven by data. What this means for...

Personalization at Scale: Content Automation

This article presents a summary and the main takeaways from a breakfast event at our Helsinki office. Are you also feeling...

Avaus strengthens DACH leadership with appointment of Christian Sonntag as partner

Munich, March 21, 2024 Avaus, a leader in data, automation, and AI across the Nordics, proudly announces Christian Sonntag as its...

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