B2B Digital Sales Blueprint

Data driven sales and marketing will be in even higher demand with an increasing need to become more efficient. Consequently, the pressure to digitise sales has never been higher. 

Many of our B2B clients are facing cancelled events and are forced to ground their field sales organisations. The impact of these measures in most organisations is dramatic and the only way to mitigate is rapidly driving digital sales enablement to carry out daily sales work leveraging digital tools.

In the medium to long term, a rapid downturn in the economy will mean that many [European] companies will face severe growth issues and as a consequence, profitability will drop. We predict that ultimately in order to prevail, enterprises must seek not only digitisation but transformation, enabling increased efficiency through data driven insights and process automation.

These new developments require an urgent step-change to work smarter, not harder and invest in the right capabilities going forward. Our team has developed a B2B Digital Sales Blueprint, that serves as a first aid kit on how to rapidly increase digital sales capabilities and enable the organisation to use them.

Our blueprint is a growing document that is currently divided into 6 chapters addressing the most common needs. In addition our team of consultants, experts and advisors is available to support organisations and their teams in ramping up swiftly.

Exhibit 1: Table of contents – Digital Sales Blueprint

19 Tactics to Improve Your B2B Marketing & Sales Efficiency

Leaders in marketing, sales and customer experience are constantly pressured to drive better results. The three most important metrics for CMO’s are strictly performance based:  ROI plus sales- and marketing qualified leads, according to Gartner’s CMO Spend Survey 2020-2021. Digital leaders in B2B drive 5x better results. Avaus has now put together a guide to help you achieve these results.