Blog

Avaus and Hightouch announce partnership

Avaus announces its strategic partnership with Hightouch for the Nordics and DACH regions. The partnership has already proven successful through its...

Strengthen the impact of paid media with first-party data

Discover how to leverage first-party data to boost your paid media campaigns. Learn strategies to improve ROI, personalize customer experiences, and...

Craft a winning RFP for content automation

Composable CDPs are often subject to misconceptions. Let's debunk some of the misunderstandings about what they are and not.

First-party data benchmarks – what results can you expect?

A well-executed first-party data strategy can significantly improve your paid media and channel activation efforts. But what results should you expect?

How media agencies can utilize first-party data to drive better results

Learn how media agencies can use first-party data to create more targeted campaigns, improve customer insights, and drive better results across...

A first-party data playbook for CMOs

First-party data isn’t just about the technology, It requires a fundamental reimagining of your marketing operations, breaking down silos, and creating...

Connecting first-party data to media buying: A guide for Performance Marketing Managers

Explore how performance marketing managers can connect first-party data to media buying strategies, optimizing ad targeting and improving campaign performance.

Embracing paid media with first-party data: A guide for CRM Marketers

Discover how CRM marketers can integrate first-party data into paid media strategies to create more personalized campaigns and maximize customer engagement.

A strategist’s perspective on Customer Data Platforms (CDPs)

Composable CDPs are often subject to misconceptions. Let's debunk some of the misunderstandings about what they are and not.

5 key areas for marketing success in 2025

To stay ahead in 2025, businesses need to focus on five key areas for marketing success. In this blog post, we'll...

Data-driven segmentation to improve B2B sales performance

Working in B2B, you need to understand your customers, and one way to do so is through effective segmentation to reach...

Avaus expands performance marketing expertise with the appointment of Jens Hård

Stockholm, September 12, 2024 Avaus, a leading consultancy firm specializing in data-driven marketing and sales, is pleased to announce the appointment...

Centralize your customer data with Avaus Profile Component

Centralizing customer data is a significant challenge in marketing and sales. At Avaus we address this issue through an innovative solution...

11 tips for Adobe Campaign & Marketo Engage: are you using the full potential?

Being in marketing, you are well aware that the MarTech landscape is moving and changing faster than we can barely keep...

Improving customer loyalty – steps to successful loyalty programs

Customer loyalty programs often spark debates among marketers and business leaders. Are they worth the investment, or are they just another...

9 ways to maximize Voyado for better customer experience and engagement

In the world of customer relationship management (CRM) and marketing automation, Voyado stands out as a powerful tool and customer experience...

10 steps to get more out of your Salesforce Marketing Cloud

As a marketer, you know the pressure to deliver big results with limited resources. Salesforce Marketing Cloud (SFMC) is a powerful...

8 keys to get more out of your MarTech

If you’re in charge of marketing, sales or service in your organization you can really make a difference by increasing the...

6 areas where AI can 10x your marketing productivity

The business world is not what it used to be, it is a world driven by data. What this means for...

Personalization at Scale: Content Automation

This article presents a summary and the main takeaways from a breakfast event at our Helsinki office. Are you also feeling...

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