Blog

Prestigious Adobe Campaign Specialised Partner Status in EMEA

In February 2017, Helsinki and Stockholm-based Avaus Marketing Innovations (Avaus) had reached the prestigious Adobe Campaign Specialised partner status. Avaus is...

Avaus Marketing Technology Summit in Stockholm: Scott Brinker

Marketing investment in Europe, particularly investment in new marketing technologies, amounts to only about 20% of a similar investment in the...

Effie Awards Finland: Avaus and Wärtsilä Energy Solutions Success

Wärtsilä Energy Solutions’ digital marketing strategy, Account-Based Marketing, took bronze in Effie Awards Finland in the Products and Services/Business challenges category. The...

The Avaus Content Marketing Tactics Gallery – B2B Edition

We live in a rapidly changing, digitalized and data-enriched environment. Working with global B2B enterprises, I often feel that marketers...

Avaus is aiming at Increasing Marketing-IQ

Avaus to Acquire Swedish Analytics and Data Consultancy Actionbase – Aiming at Increasing Marketing-IQ

Five predictions for B2B content marketing

Content marketing is an oxymoron. Think about it – what would marketing be without content? But the pain of creating content...

“It would be awesome to live in Finland”

Finns had forgotten RAY's significance to Finnish society. The image of the acceptability of gambling had been on the decline for...

Marketing is Not Just About Saving After All

Finnish marketers have been deprived of funds! One billion euros have disappeared since 2007. On average, 25 per cent has gone...

Avaus a double finalist in international marketing technology competition

Avaus Marketing Innovations is a finalist in two categories at the international Revvie Awards competition organised by marketing automation tool Marketo....

Pekka Pohjola to become the CFO of the growing Avaus

Pekka Pohjola has been appointed as the new CFO of Avaus Marketing Innovations. Mr Pohjola’s main challenge will be the internationalisation...

Minne miljardi katosi markkinointiviestinnästä? Osa 1

Nykyisten markkinoinnin ammattilaisten elinajan suurin murros on vuonna 2015 puolitiessään. Äskettäin ilmestynyt ”Markkinointiviestinnän määrä Suomessa 2014” kuvaa tätä dramaattisella tavalla. Markkinointiviestintä...

How to Choose the Right B2B Marketing Automation Tactic?

If you were to start with marketing automation, what would you do first? Okay, you definitely need a tool for it....

Avaus Establishes Tech Centre in Poland

Avaus Marketing Innovations Oy launches a Technology Centre in Gdansk, Poland. The fast growing Avaus is looking for new recruits, especially...

B2B Marketing Automation: 3 Excellent Use Cases You Didn’t Think of Yet

Chances are, if you are reading this, you are either using or intending to use marketing automation software. You might be...

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