Blog

Lead Scoring: B2B Marketing’s Magic Bullet (Part1)

Discover diverse benefits of lead scoring for marketing and sales beyond traditional use, expanding opportunities for success through leads categorisation.

Newly appointed Avaus deputy CEO Mika Toikka: Finnish companies are sitting on a treasure trove of data

Avaus appoints Mika Toikka as Deputy CEO and Country Manager for Avaus Finland, aiming to lead in Europe's data-driven transformation.

How to Automatically Remove Duplicates in Marketing Automation Systems?

Explore an automated solution for managing duplicate records across diverse systems, addressing CRM, Customer Service, and Marketing Automation challenges.

Personas: The Basis for Data-based Customer Segmentation

Discover the power of persona-based data for B2B digital success: understand, target, and optimize your marketing efforts effectively.

Automate at Scale – While Keeping Your Team Sane

There is a challenge ahead for all Nordic and European companies to re-invent themselves for the age of AI to be...

The Salesforce Marketing Cloud August ’21 release

Salesforce has introduced quite a few interesting features in its August ‘21 SFMC release. The august release does not contain any...

8 Steps Getting Your Organisation on the Path to Automation

Automation isn't just for corporate giants. Every business faces fierce competition - both in terms of sales and, just as importantly,...

Accelerate the Use of Data, AI and Automation in B2B Sales & Marketing

Are you a Sales, Marketing or Data & Analytics leader in a B2B organisation? Are you looking to tap into automation...

Customer Data Platform: Best Practices & Use Cases

You're not alone if you've recently heard a lot about customer data platforms (CDPs) and how they can help companies better...

5 Reasons Why Project Management Matters

The right project manager can identify and direct resources to ensure your business follows deadlines and objectives so that you can...

Omni-Channel Marketing im B2B – 3 Tipps für den ersten Use Case

Für B2B-Unternehmen geht viel Potenzial bezüglich Loyalisierung und Lead-Konversion verloren, wenn Marketingkanäle nicht aufeinander abgestimmt sind. Hier sind 3 Tipps, wie...

Salesforce Introduces Loyalty Management

Salesforce recently introduced Loyalty Management: A new standalone product that can be integrated into any ecosystem that you may have in...

How to Scale Up Your Algo Game

In the digital marketing era, we have seen an exponential increase in the amount of data generated, stored and analysed from...

Avaus Gearing up for Growth with Data-Factory and New Investor

To ensure future growth, Avaus has expanded its shareholder base among key employees and also invited a new investor, Hans Luik...

60 Sales and Marketing Tasks That Will be Automated Over the Next Three Years

Today, firms in all industries are under pressure to reduce costs while sustaining or even growing their top line. The firms...

Combining Behavioral Data with Customer data Requires Privacy Compliance and Technical Enablers

Making significant top- or bottom-line gains via digital marketing & sales requires insights and intelligence deriving from the ability to identify...

Sales in 2025 – The Future of B2B Sales is all About Data and Hyperautomation

Today, the need for sales automation and AI-enabled B2B customer experience at scale is higher than it has ever been, and...

POC: Build at Scale or Experiment First?

A proof of concept (POC) is a miniature project to demonstrate the value of a concept before fully committing to it....

Amazon’s secretive launch took the Swedes with a surprise

US e-commerce giant Amazon quietly launched its Swedish site a month ago. There had been rumours of a launch for years,...

The Data-driven B2B CMO

If you’re a CMO in a B2B company, the first question you should ask yourself is; do you have a strategy...

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