Blog

B2B Digital Sales Blueprint

We have developed a B2B Digital Sales Blueprint, that serves as a first aid kit on how to rapidly increase digital...

Covid-19 Response #1: Preparing for the New Normal

The current public health crisis dwarfs any previous economic disruption, save the wars, to the extent that it has disconnected and...

A business framework for COVID-19 response and adaptation

When the operating environment changes rapidly, as it has presently, our ability to make informed decisions is challenged. We have less...

Avaus reacts to Covid-19 outbreak – Initial internal and customer perspectives

During the last days the Covid-19 situation has escalated. We have had a team working on Covid-19 related risk management since...

Selvitys: Työpanoksen osuus markkinointi-investoinneissa kasvanut merkittävästi

Avauksen ja Sanoman selvitys Työpanoksen osuus markkinointi-investoinneissa on kasvanut merkittävästi Yritykset ovat palkanneet merkittävästi lisää markkinointihenkilöstöä ja samaan aikaan toimistojen...

5 key takeaways from Avaus Expert Talks Helsinki 2020

How can we increase our growth to the next level in the world of complex ever-changing digital environments, is the question...

Wärtsilä Achieving Measurability and Reaping the Rewards Beyond

Continuing on their path of data-driven marketing, Wärtsilä has now, together with Avaus, reached a significant milestone in the efforts to...

Recruit, outsource or inhouse? – How to build your Marketing Centre of Excellence

Tech-enabled multi-channel 1:1 customer engagement has forced marketing managers to deal with an unforeseen complexity of data, technology and a multitude...

Avaus “Agency of the Year Sweden 2020” Nominee

Media Release 24.1.2020 Avaus "Agency of the Year Sweden 2020" Nominee Avaus CEO Emma Storbacka Avaus has been nominated to...

The New Marketing and the Management Challenge

As long as digital marketing primarily deals with the narrow process of interfacing with customers, it will struggle significantly to impact...

Avaus selvittää asiakastiedon hyödyntämistä HSLn palveluissa

Mediatiedote 5.12.2019 Asiakastieto parantamaan julkista liikennettä Avaus selvittää asiakastiedon hyödyntämistä HSL:n palveluissa Analytiikkaan ja asiakastiedon hyödyntämiseen erikoistunut Avaus selvittää...

#Älyradio – Salesforce podcast 31: Emma Storbacka

#Älyradio - Salesforce podcast jakso 31: Emma Storbacka, Avaus: “Yli puolet datahankkeista epäonnistuu tuottamaan mitään bisnesarvoa” Data sitä ja...

Cookbook with 50 Recipes to Speed Up AI Uptake

Analytics, data and martech consultancy Avaus launches a cookbook with detailed advice for companies that want to improve marketing competitiveness with...

Kokbok med 50 konkreta recept skall sätta fart på AI-revolutionen

Pressmeddelande 7.11.2019 Avaus kokar soppa på data i svenska företag: Kokbok med 50 konkreta recept skall sätta fart på AI-revolutionen ...

More than 50% of analytics initiatives fail to deliver value – this is the solution

Typically, when businesses talk about AI, 80% of the focus goes into the algo variable of the equation and only a...

AI in Marketing & Sales: 50 Practical Recipes to Become Data-driven

As leaders in marketing, sales and customer experience, we all are under pressure to create better results with the same -...

Finnish CMOs are Investing Heavily in Data and Analytics

Avaus/IAB FINLAND: Media release November 5th, 2019 Marketing 2020 Survey: Finnish CMOs are Investing Heavily in Data and Analytics Avaus...

Asiakkuusindeksi 2019: Aurinkomatkat paras asiakaskokemuksessa, IKEA nousi ykköseksi asiakasuskollisuudessa

Mediatiedote 24.10. 2019 Asiakkuusindeksi 2019: Aurinkomatkat paras asiakaskokemuksessa, IKEA nousi ykköseksi asiakasuskollisuudessa Asiakkuusindeksi 2019-tutkimuksen tulosjulkistuksessa asiakaskokemus-indeksissä ykköseksi nousi Aurinkomatkat pistein 83,2....

Markkinointiteknologia – Maisema 2019 300 miljoonan euron markkina, 71 uutta yritystä

Analytiikkaan ja markkinointiteknologiaan erikoistuneen Avauksen kartoituksessa on löytynyt 186 suomalaisyritystä, jotka tuottavat markkinoinnin teknologiaratkaisuja. Avauksen edellinen kartoitus on vuodelta 2017. Kartoituksessa...

Finnish MarTech Landscape update 2019: A 300 Million € Business with 71 New Companies on the Map

Finnish MarTech Landscape update 2019: A 300 Million € Business with 71 New Companies on the Map The latest update...

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