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Finnish CMOs are Investing Heavily in Data and Analytics

Avaus/IAB FINLAND: Media release November 5th, 2019 Marketing 2020 Survey: Finnish CMOs are Investing Heavily in Data and Analytics Avaus...

Asiakkuusindeksi 2019: Aurinkomatkat paras asiakaskokemuksessa, IKEA nousi ykköseksi asiakasuskollisuudessa

Mediatiedote 24.10. 2019 Asiakkuusindeksi 2019: Aurinkomatkat paras asiakaskokemuksessa, IKEA nousi ykköseksi asiakasuskollisuudessa Asiakkuusindeksi 2019-tutkimuksen tulosjulkistuksessa asiakaskokemus-indeksissä ykköseksi nousi Aurinkomatkat pistein 83,2....

Markkinointiteknologia – Maisema 2019 300 miljoonan euron markkina, 71 uutta yritystä

Analytiikkaan ja markkinointiteknologiaan erikoistuneen Avauksen kartoituksessa on löytynyt 186 suomalaisyritystä, jotka tuottavat markkinoinnin teknologiaratkaisuja. Avauksen edellinen kartoitus on vuodelta 2017. Kartoituksessa...

Finnish MarTech Landscape update 2019: A 300 Million € Business with 71 New Companies on the Map

Finnish MarTech Landscape update 2019: A 300 Million € Business with 71 New Companies on the Map The latest update...

Generate Leads Effectively With Webinars B2B

What content format best engages our target audience? A million-dollar question for every B2B marketer! It is not enough to measure...

Analytics Tactic Spotlight: Customer Lifetime Value

The concept of Customer Lifetime Value (CLV) might seem self-explanatory, but there are lots of misconceptions of what CLV is and...

Future of Growth Hacking

Now we are happy to see that growth hacking is finally getting the attention it deserves. Our hero, Sean Ellis, just...

Photographing a Black Hole – or How to Turn Petabytes of Data Into a 100kB Picture

On April 10th 2019, the Event Horizon Telescope (EHT) project team released the first picture ever taken of a black hole....

Azure Data Flow – ETL in the cloud

Azure Data Factory is, in many cases, the go-to service when orchestrating data to and from an Azure instance. We say...

What Did a Digital Village Shopkeeper Gain From a DMP system?

This blog post looks at the concrete benefits of DMP (Data Management Platform) systems through the eyes of our imaginary old-time...

The AI Marketing Landscape is Growing Fast

In our series of marketing technology landscapes, Avaus’ team has focused on mapping AI solutions this time. This first-ever published AI...

5 key Takeaways from Avaus Expert Talks 2019

How do we turn data into business results while breaking down the silos? This is the most common question that many...

Avinash Kaushik at Avaus Expert Talks 2019

According to Avinash Kaushik, one of the world’s leading analytics thinkers, Machine Learning will replace much of traditional software development. “AI...

The Secondary — Often Less Appreciated — Benefits of Growth Teams

Growth Teams is one of those terms that has become increasingly popular in modern business parlance. The term is generally understood...

Avaus CEO Emma Storbacka: “Every company will be driven by algorithms”

“Machine Learning now impregnates all aspects of business and is the key driver of growth in the near future”, says CEO...

Over 150 companies Reveal the Growing Swedish Martech Landscape in 2019

UPDATE Apr 2019: After the publishing of the landscape several people have reached out to us regarding additional martech companies...

11 Digital marketing trends for 2019-2020: Marketing Technology (part 1)

User experience is swiftly overtaking price as the most critical competitive differentiator. Also, digital experiences are increasingly designed and created by...

11 Digital Marketing Trends for 2019-2020: Data Science

Analytics is the key enabler of superior customer experiences. Systems of intelligence that run on proprietary data are also the critical...

Predicting Customer Churn

Churn prediction means detecting which customers are likely to leave a service or to cancel a subscription to a service. It...

Embrace Agile Marketing

An Agile Method is an iterative approach to planning and managing project processes. It emerged nearly 50 years ago as a...

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