Blog

The village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 2/2

In the previous blog entry, we used the fictional example of Tarmo, the village shopkeeper, to explain DMP systems and how...

The Village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 1/2

The best of today’s digital village shopkeepers can offer a similar service experience with the help of those three acronyms mentioned...

Emma Storbacka new CEO for Avaus

Emma Storbacka will be appointed new CEO for Avaus, the Marketing Transformation agency. Her goal will be to drive Avaus expansion...

Marketing Automation: Stop Implementing, Start Adopting – thesis

Based on my research, companies that succeed in marketing automation have adopted it instead of just implementing it. Implementation is related...

Sky’s Robert McLaughlin: First Party Data brings Competitive Advantage

“Few companies are truly data-driven. They collect tons of data, but do not really use it,” says Robert McLaughlin at an...

Rogue Nodes: To Whom Subtle Offers Seem Random

Meet Claudette! A thirty-something-year-old art gallery curator on her evening commute. The nine-to-five isolation is terminated as she leaves the gallery,...

Case: LähiTapiola

Asiakas ja sisältö edellä Panostus aidosti asiakaslähtöisiin palveluihin ja sisältöihin mullisti LähiTapiolan digitaalisen markkinoinnin tulokset. Vakuutusten ostaminen ei ole aina...

Survival of the Fittest – The New Sales Manager of Digitally Enabled Sales Excellence

In B2B, it is not Marketing alone that needs to transform digitally - the shift should involve Sales just as much....

Seth Godin at Avaus’ Luncheon: Everybody Works for the Marketing Department

“Knowing how to sell things is all that matters today, knowing how to make things ceased to be critical a long...

Seth Godin to Keynote Avaus Marketing Innovations Event in Stockholm 24.1

Marketing guru Seth Godin will address a business audience of 900 on January 24th at the Nordic Business Forum in Stockholm....

Case: LocalTapiola

Selling insurance to consumers is not easy. Most consumers understand that insurance is important, but choosing between options is often a...

Sales Intelligence Should be Your Next Move

Bridging the gap between sales and marketing: We here at Avaus have talked for a long time about the need in...

Avaus Invests in Data Security and Privacy

Avaus Marketing Innovations is one of the first marketing service companies to receive an ISO certification in data security. Avaus is...

Finland Becoming a Major Martech Developer

A recent study by Avaus Marketing Innovations Oy reveals that Finland is a leading developer of marketing technologies (Martech). With 120...

Triathlonista seitsenotteluun – oletko jo uuden markkinoinnin valmennuksessa?

Datan murros Analoginen media- ja suoramarkkinointi käytti sen ajan mittapuun mukaan paljon dataa. Määrä oli hitaasti kasvavaa, otantaperusteista, harvaa ja koski...

Avaus Recognized as European Fast Growth Company

Avaus Marketing Innovations has been chosen as a member of the Fast Growth Icons network for European fast-growing businesses. The network...

Avaus: The Leading Nordic Martech Agency

Avaus Marketing Innovations has taken advantage of the rapidly growing Swedish demand for marketing technology and services. Avaus’ Swedish office grew...

Prestigious Adobe Campaign Specialised Partner Status in EMEA

In February 2017, Helsinki and Stockholm-based Avaus Marketing Innovations (Avaus) had reached the prestigious Adobe Campaign Specialised partner status. Avaus is...

Avaus Marketing Technology Summit in Stockholm: Scott Brinker

Marketing investment in Europe, particularly investment in new marketing technologies, amounts to only about 20% of a similar investment in the...

Effie Awards Finland: Avaus and Wärtsilä Energy Solutions Success

Wärtsilä Energy Solutions’ digital marketing strategy, Account-Based Marketing, took bronze in Effie Awards Finland in the Products and Services/Business challenges category. The...

Willkommen!