Blog

Embrace Agile Marketing

An Agile Method is an iterative approach to planning and managing project processes. It emerged nearly 50 years ago as a...

6 Common Google Data Studio Problems and How to Fix Them

Google Data Studio is a free reporting tool that is easy to learn. In September 2018, the product was still in...

Vähittäiskaupassa pärjäävät parhaiten kansanomaiset uudistajat – Zalando, Motonet ja Ikea osoittavat suuntaa

Asiakkuusindeksin kärkeen nousi tänä vuonna parhaat asiakaskokemuspisteet (84,1) saanut ja ensimmäistä kertaa tutkimuksessa mukana ollut Yliopiston Apteekki. Kolmen parhaan asiakaskokemuksen joukkoon ylsivät...

Analytics Tactic Spotlight: Recommendation Engine

Recommendation engines have gained increasing popularity since Netflix showed how to successfully recommend new movies to their entire user base on...

Tuukka Valkeasuo Appointed Avaus CTO

Tuukka Valkeasuo has been appointed group Chief Technology Officer (CTO) in charge of technology strategy and client offering development at Avaus,...

The village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 2/2

In the previous blog entry, we used the fictional example of Tarmo, the village shopkeeper, to explain DMP systems and how...

The Village Shopkeeper of the Digital Era: DMP, CDP & GDPR | Part 1/2

The best of today’s digital village shopkeepers can offer a similar service experience with the help of those three acronyms mentioned...

Emma Storbacka new CEO for Avaus

Emma Storbacka will be appointed new CEO for Avaus, the Marketing Transformation agency. Her goal will be to drive Avaus expansion...

Marketing Automation: Stop Implementing, Start Adopting – thesis

Based on my research, companies that succeed in marketing automation have adopted it instead of just implementing it. Implementation is related...

Sky’s Robert McLaughlin: First Party Data brings Competitive Advantage

“Few companies are truly data-driven. They collect tons of data, but do not really use it,” says Robert McLaughlin at an...

Rogue Nodes: To Whom Subtle Offers Seem Random

Meet Claudette! A thirty-something-year-old art gallery curator on her evening commute. The nine-to-five isolation is terminated as she leaves the gallery,...

Case: LähiTapiola

Asiakas ja sisältö edellä Panostus aidosti asiakaslähtöisiin palveluihin ja sisältöihin mullisti LähiTapiolan digitaalisen markkinoinnin tulokset. Vakuutusten ostaminen ei ole aina...

Survival of the Fittest – The New Sales Manager of Digitally Enabled Sales Excellence

In B2B, it is not Marketing alone that needs to transform digitally - the shift should involve Sales just as much....

Seth Godin at Avaus’ Luncheon: Everybody Works for the Marketing Department

“Knowing how to sell things is all that matters today, knowing how to make things ceased to be critical a long...

Seth Godin to Keynote Avaus Marketing Innovations Event in Stockholm 24.1

Marketing guru Seth Godin will address a business audience of 900 on January 24th at the Nordic Business Forum in Stockholm....

Case: LocalTapiola

Selling insurance to consumers is not easy. Most consumers understand that insurance is important, but choosing between options is often a...

Sales Intelligence Should be Your Next Move

Bridging the gap between sales and marketing: We here at Avaus have talked for a long time about the need in...

Avaus Invests in Data Security and Privacy

Avaus Marketing Innovations is one of the first marketing service companies to receive an ISO certification in data security. Avaus is...

Finland Becoming a Major Martech Developer

A recent study by Avaus Marketing Innovations Oy reveals that Finland is a leading developer of marketing technologies (Martech). With 120...

Triathlonista seitsenotteluun – oletko jo uuden markkinoinnin valmennuksessa?

Datan murros Analoginen media- ja suoramarkkinointi käytti sen ajan mittapuun mukaan paljon dataa. Määrä oli hitaasti kasvavaa, otantaperusteista, harvaa ja koski...

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