Case

Accelerated Adobe-Braze migration for media company

Collaboration

A leading Nordic media company partnered with Avaus to modernize its marketing technology stack by transitioning from Adobe Campaign to Braze’s customer engagement platform. As a longstanding strategic partner, Avaus provided certified consultants to ensure a smooth platform migration and swift time-to-value.

Challenge

The company needed a modern customer engagement platform to deliver relevant and personalized experiences at scale. The transition required a careful approach to ensure a seamless migration while maintaining business continuity and enabling rapid adoption of the new system.

Why Braze?

Braze’s real-time customer engagement platform enables brands to deliver relevant and personalized experiences across channels at scale. The platform’s strengths lie in its ability to process real-time customer data, robust segmentation capabilities, and seamless cross-channel orchestration, making it an ideal choice for modern digital-first companies.

Avaus-Braze Partnership

Solution

The client chose a use case-driven implementation approach, ensuring a smooth transition into the new system landscape. Avaus’s support in both technical use case development and marketing operations facilitated the client’s rapid end-user adoption and value generation of Braze. Avaus assisted in creating newsletter and email templates with automated content modules, launched several automated canvas flows and one-time campaigns, and supported the setup of naming and tagging rules and other operational processes.

“When migrating to the new platform, it was really important to achieve a high level of user adoption quickly, as we know that a marketing automation tool not utilized at full capacity is a waste of money. It’s also a good opportunity to transform MarTech operations to align with the best practices of new tools.”

– Client MarTech Owner

Results

Accelerated platform onboarding and implementation.
Successful deployment of omnichannel customer engagement campaigns.
Seamless transition from legacy systems.

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