Data and algorithms are soon the key competitive drivers in retail – what is your 2020 plan?

Download our summary of 16 data and analytics use cases in retail!

The customer experience surpasses price and product as the key brand differentiator and loyalty driver. A great customer experience is an experience relevant and tailored to each individual, and personalisation at this level can only be orchestrated by automated algorithms.

Avaus work with the leading retailers generating business results at speed. Read more about the use cases that boost your top and bottom line most significantly. Which ones are in your 2020 plan?

Download our summary of 16 data and analytics use cases in retail!

Related materials

Axfood – Optimising assortment and promotions utilising customer data

11 Digital marketing trends for 2019-2020: Marketing Technology (part 1)

User experience is swiftly overtaking price as the most critical competitive differentiator. Also, digital experiences are increasingly designed and created by algorithms and AI. It all started with personalisation. When personalisation becomes sophisticated enough, the experience becomes different - it feels intelligent.

Read more >>

ABB Marine – Highlighting the people behind the technology to enhance brand distinctiveness

6 steps to scale up your automation initiatives

The automation of marketing and customer journeys has been standard practice in the Nordics for the last 5-7 years, but few companies have taken their automation level up to where it should be, in order to provide the promised ROI on the data and technology investments.

Read more >>