19 tactics to improve your B2B marketing & sales efficiency

Leaders in marketing, sales and customer experience are constantly pressured to drive better results. The three most important metrics for CMO’s are strictly performance based:  ROI plus sales- and marketing qualified leads, according to Gartner’s CMO Spend Survey 2020-2021. Digital leaders in B2B drive 5x better results. Avaus has now put together a guide to help you achieve these results.

What is the Avaus B2B marketing blueprint?

The Avaus B2B marketing blueprint explains key activities within the Marketing and Sales process, from nurturing of leads to activating self-directed customers. It provides tactical how-to answers for the following questions:

• How to deepen customer relationships & foster new ones?
• How to reach customers & prospects effectively?
• How to increase sales efficiency?
• How to engage with the right customers & prospects?
• How to activate the self-directed customer & prospects?

Who is it aimed for?

It is aimed at CMO’s, Sales directors and members of a B2B marketing and sales organisations.

Our goal with this blueprint is to empower you to instantly ramp up your marketing capabilities. We have selected a few tactics for demonstration purposes in each chapter. These tactics are described on individual slides, and are meant to support you in ideation. They are not meant to be perfect descriptions of marketing actions, as there is no one size fits all.

The Blueprint is a follow up on our B2B Tactics Gallery and it will be updated continuously, with an increasing offer of relevant and helpful practices over time.

What else do you need?

Basic Data, analytics, and technology are key requirements for better performance. Enterprises should seek efficiency from data-driven insights and process automation in order to work smarter, not harder. For most companies, this also requires a mind shift in how to think, act and execute, but also how and where to invest going forward.