What is first-party data and why is it important?
First-party data is information collected directly from your own business channels and customers. As a data source fully owned by your company, first-party data is the most reliable and accurate for business decision-making. Unlike third-party data, first-party data puts you in control and reduces dependence on external factors like if cookies will disappear or not. By leveraging first party data as an asset, you can drive increase in revenue and increase customer experience.
When integrated with platforms like Google Ads and Meta, it enables precise targeting, lower costs, and stronger engagement, ultimately driving sustainable growth across every customer touchpoint.
Event Details
On-demand
Online
Agenda
- Why first-party data in paid media? Understand the growing importance of first-party data and why it’s crucial for media efficiency.
- Best practices and expected results: Learn about real-life applications of first-party data in paid media channels, from improved CPA to improved customer experience.
- How should you leverage this as a CRM or performance media marketer? Tailored advice for CRM marketers and performance media professionals on scaling first-party data strategies in paid media.
- Q&A: Typical challenges and how to solve them, as well as a chance to get answers to your specific questions from our experts.
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Some previous results:
Data-driven media optimization:
- 50% lower CPA vs. third-party data
- 8% lower CPA on Meta
- 372% more conversions for inactive high-value customers
Scalable data-driven segmentation:
- 32% more efficient customer acquisition
- 17% larger purchases
- 22% higher buying frequency between first and second purchase
CDP-powered cross-channel strategies:
- Saved 100K+ SEK in media spend with exclusion targeting
- 3 MSEK+ annual uplift from optimized strategies
- 28% lower CPA with CDP-based lookalikes
More on the topic of first-party data
Blogs
Read this blog to learn how to leverage first-party data in paid media to reduce CPA, increase engagement, and scale your CRM efforts effectively.
Read the blog >>
Learn how integrating first-party data with media buying can lower CPA, improve performance, and enhance your marketing strategy through scalable, automated actions.
Read the blog >>
Discover how Customer Data Platforms (CDPs) can centralize customer data, enhance personalization, and boost marketing effectiveness across channels.
Read the blog >>
Customer Cases
Telia – Selecting a CDP for real-time activation and cross-channel orchestration
Interflora Sweden – Increasing CLV and internal productivity
Interested in finding out more?
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