What is first-party data and why is it important?
First-party data is information collected directly from your own business channels and customers. As a data source fully owned by your company, first-party data is the most reliable and accurate for business decision-making. Unlike third-party data, first-party data puts you in control and reduces dependence on external factors like if cookies will disappear or not. By leveraging first party data as an asset, you can drive increase in revenue and increase customer experience.
When integrated with platforms like Google Ads and Meta, it enables precise targeting, lower costs, and stronger engagement, ultimately driving sustainable growth across every customer touchpoint.
Webinar: Create more value in paid media with first-party data
How do you create more value in paid media with first-party data? Watch this webinar to explore the impact of first-party data on your media strategy.
Agenda
- Why first-party data in paid media? Understand the growing importance of it and why it’s crucial for media efficiency.
- Best practices and results: Learn about real-life applications and outcomes, from improved CPA to improved customer experience.
- How should you leverage this? Tailored advice for CRM marketers and performance media professionals.
- Q&A: Typical challenges and how to solve them.
Get access
Some previous results:
Data-driven media optimization:
- 50% lower CPA vs. third-party data
- 8% lower CPA on Meta
- 372% more conversions for inactive high-value customers
Scalable data-driven segmentation:
- 32% more efficient customer acquisition
- 17% larger purchases
- 22% higher buying frequency between first and second purchase
CDP-powered cross-channel strategies:
- Saved 100K+ SEK in media spend with exclusion targeting
- 3 MSEK+ annual uplift from optimized strategies
- 28% lower CPA with CDP-based lookalikes
More on the topic of first-party data
Blogs
Customer Cases
Telia – Selecting a CDP for real-time activation and cross-channel orchestration
Interflora Sweden – Increasing CLV and internal productivity
Interested in finding out more?
Contact us
Would you like to know how we can help you? Send us a message and we will be in touch soon.