Generative AI vs Classic AI in Marketing and Sales
Where to start? How to prioritise?
In this 60-minute webinar, we take one step further from “what is AI”, into “how do I unlock the value for my organisation”.
With our 15+ years of experience of using data, automation (and since 2012 – AI) in the marketing and sales domain, we aim to decode the secrets and share our best practices, for any marketing or sales leader, looking to create a concrete plan for achieving success.
You will learn
- Business outcomes from AI in marketing and sales – Where to focus? What to expect?
- Process and organisation needed for success – How to create speed and scale?
- Pitfalls and challenges – What will be easy? What will be hard?
Watch the recording
Read more >>
As a Chief Marketing Officer (CMO), you may have heard of generative AI and its potential benefits, but you may not fully understand what it is and why it matters for your marketing strategy. In this blog post, we will explore the concept of generative AI and explain why you likely should care about it.
Read more >>
Creating a plan for leveraging generative AI can seem like a daunting task, given the vast array of AI solutions available and the rapid pace of technological development. As an executive, it is important to have a good understanding of the options and to develop a solid plan. Fortunately, Avaus has some proven best practices that can help. By identifying the potential, prioritizing use cases, and planning for systematic execution, you can make the most of this powerful technology.
Read more >>
Avaus, the leading Nordic consultancy boutique specializing in marketing, sales and service automation through data and AI, is proud to announce the upcoming release of avausGPT. This state-of-the-art AI model was trained based on Avaus’ documented experience and best practices in supporting enterprises to become data-driven. It will begin being used for client deliveries starting in May.
Read more >>
Strategic partnerships are essential in the data-driven transformation journey for C-suite executives, providing crucial expertise and support. These partnerships accelerate learning, streamline processes, and deliver results more rapidly, enabling organizations to maximize the benefits of data and AI.
Read more >>