Avaus x Hightouch
Activate customer data from your data warehouse with Avaus technical expertise and Hightouch composable CDP
“In complex digital transformation initiatives, success depends on bridging the gap between business and technical stakeholders. Avaus’s proven methodologies and assets, combined with their deep expertise in both domains, consistently accelerate time-to-value for our joint clients.”
— Suki Randhawa, Head of Enterprise Revenue EMEA, Hightouch
About Hightouch
Hightouch offers a composable Customer Data Platform (CDP) built on your data warehouse. It empowers marketers to make use of their customer data and enable personalized and targeted customer experiences across marketing channels. With Hightouch, your marketing team can quickly implement and ramp-up their data-driven marketing efforts.
Read more about Hightouch >>What is a composable CDP?
A composable Customer Data Platform enables you to use any data in your organization to power marketing use cases like audience management, journey orchestration, personalization, and data activation directly from your existing data infrastructure.
Read more about CDP >>How Avaus supports your composable CDP project:
Avaus’ consulting services cover the entire process of becoming data-driven, from strategic planning to execution.
- Identifying use cases and building business cases
- Change management and roadmapping
- Platform training and technical implementation
- Establishing a robust data foundation and architecture
- Configuring Hightouch to meet your business needs
- Developing data requirements, segmentation strategies, and frameworks
Accelerate success for your composable CDP initiative with Avaus technical components
To activate first-party customer data from your cloud warehouse, your data readiness needs to be on a sufficient level. Avaus has developed technical components that help you:
- Structure your data into a customer profile
- Manage consent across channels
- Structure interaction history data
- Scale machine learning and personalization
“We’ve long recognized that the future of marketing technology lies in data-centric, composable solutions. Since 2021, we’ve developed microservices that enable implementing a cost-effective CDP solution for clients in weeks, reducing typical implementation costs by 75-80%.”
— Eldar Terzic, Chief Technology Officer, Avaus