MarTech & Customer Data event
Modernize your MarTech – In the age of AI
March 19th, 8:30-11:30 – Stockholm
Get inspired and learn from data driven leaders!
Do you feel that your organization should extract more business value from your MarTech solutions?
Join us for a half-day event focused on MarTech modernization and customer data transformation.
Discover how to scale automation, integrate AI strategies, and stay ahead in the dynamic MarTech landscape. With actionable insights, inspiring case studies, and networking opportunities, this is a great chance to future-proof your MarTech and customer data strategy.
Learn from industry trailblazers at Google, Hightouch, and Viking Line as they share concrete examples and practical tips that you can apply to your marketing, sales, and data initiatives. Walk away with the tools and insights you need to modernize your customer data and MarTech approach for results in 2025 and beyond.
Why should you attend?
- Insights from industry leaders: Discover global best practices on leveraging customer data to drive superior marketing outcomes.
- Inspiration from peers: Gain valuable insights from a standout Nordic case study and engage with experts during Q&A sessions.
- Expand your network: Connect with industry professionals navigating similar challenges and opportunities.
Event details
Google HQ, Kungsbron 2, 111 22 Stockholm
March 19th, 8:30 – 11:30 AM
Agenda
08:30: Breakfast and mingle
09:10: Event starts
- Modernizing your MarTech stack and operating model
- Big data, Big results
- AI powered marketing engines
- Global benchmarks in data activation
- Viking line’s learnings after 2 years on the journey
11:30: Event ends
Registration is closed
If you have any questions about the event, please reach out to info@avaus.com
Keynote
Avaus
Modernizing your MarTech stack and operating model
Emma Storbacka, Chief Executive Officer
With over 15 years of experience in customer data and MarTech, Emma will share actionable practices for driving results using any MarTech tool. Fun fact? 80% of success isn’t about data or technology—it’s about the “soft” aspects like processes and culture.
Keynote
Big Data, Big Results
Claes Eriksson, Head of Data and Measurement
From mastering first-party data to leveraging digital tools for marketing and customer insights, Claes will uncover the strategies and features available to help your organization thrive in a privacy-focused world.
Keynote
Google Cloud
AI powered marketing engines
Henrik Warfvinge, Data & AI Architect
Henrik will introduce Google Cloud’s AI-powered marketing engine and explore how it transforms modern marketing. From personalized media experiences to data-driven insights and streamlined content creation, discover how AI can refine your strategies, enhance efficiency, and drive real results in today’s fast-evolving digital world.
Keynote
Hightouch
Global benchmarks in Data Activation
Leonie van der Sleen, Sr. Solutions Engineer
Discover why Composable CDPs have become the go-to tool for marketers seeking speed and flexibility. Learn from Leonie about the global benchmarks for data activation and how unleashing your customer data can create concrete business outcomes.
Keynote
Viking Line
Viking Line’s learnings after 2 years on the journey
Tom Lindberg, Chief Digital Officer
After two years of working to become truly data-driven, Viking Line is ready to share key learnings, challenges, and successes that can inspire other organizations on the same path.
