Avaus announces its strategic partnership with Hightouch for the Nordics and DACH regions. This partnership marks a significant step in enabling enterprises to leverage their data warehouse investments for advanced marketing operations and customer engagement.
As organizations increasingly centralize their data operations around cloud data warehouses, the partnership between Avaus and Hightouch addresses the growing need for seamless integration between data infrastructure and marketing technology stacks. This shift towards data-centric marketing architectures represents a fundamental change in how enterprises manage and activate their customer data.
“We’ve long recognized that the future of marketing technology would be data-centric and composable,” says Eldar Terzic, CTO at Avaus.
“Since 2021, we’ve been developing microservices to accelerate customer data structuring in data warehouses. Combined with Hightouch, we can now implement a composable CDP solution for any client in weeks, at just 20-25% of the cost typically seen with commercial CDP initiatives. This partnership represents the culmination of our vision for more efficient, flexible marketing architectures.”
The partnership in practice
The partnership has already demonstrated significant success through its collaboration with Viking Line, a leading maritime transport company. Avaus implemented Hightouch to enable Viking Line to personalize marketing via over 110 automations across multiple channels including Adobe Campaign, Meta, Google Ads, mobile apps, and SMS. Viking Line is now processing over 5 million customer profiles with real-time audience orchestration while maintaining robust customer consent management across all channels. This comprehensive solution is delivering exceptional results at significantly lower costs compared to commercial CDP approaches. Read more about the success story here.
Key benefits of the Avaus-Hightouch partnership include:
- Enabling organizations to leverage their existing data warehouse investments for marketing operations
- Delivering faster time-to-value for customer data and marketing technology investments
- Driving culture and operating model changes for Hightouch clients looking to become data driven
Hightouch’s comments on the partnership
“In complex digital transformation initiatives, success depends on bridging the gap between business and technical stakeholders,” says Suki Randhawa, Head of Enterprise Revenue, EMEA at Hightouch.
“Avaus’s proven methodologies and assets, combined with their deep expertise in both domains, consistently accelerate time-to-value for our joint clients. Their ability to unite technical implementation with business and marketing strategy makes them an ideal partner for organizations seeking to drive value from their customer data and martech stack”
The partnership will focus on helping enterprises in the Nordic and DACH regions modernize their marketing technology architectures, with a particular emphasis on sectors such as retail, telecom, media, and travel & hospitality.
For more information about how Avaus and Hightouch are transforming marketing technology architectures, please visit www.avaus.com/hightouch and www.hightouch.com
About Avaus
Avaus is a consultancy firm helping you create business results in marketing and sales – using data, automation, and AI. We offer both strategic clarity and practical tools that cater to the needs of today – and prepare you for tomorrow. In 2024, Avaus won the industry award “Agency of the year, Digital Transformation”.
About Hightouch
Hightouch is the leading Composable CDP that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like Autotrader, Bose, Calendly, Cars.com, Monday.com, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.
Media Contact:
Emma Storbacka Group CEO emma.storbacka@avaus.com
Eldar Terzic Group CTO eldar.terzic@avaus.com