Stockholm, September 12, 2024
Avaus, a leading consultancy firm specializing in data-driven marketing and sales, is pleased to announce the appointment of Jens Hård as the newest addition to the team, further enhancing Avaus’ performance marketing capabilities.
Jens Hård joins Avaus with deep expertise in digital marketing, data analytics, and AI-driven strategies, adding 20 years of industry leadership to the Avaus team. His previous roles at Accenture and GroupM and his expertise in areas such as retail media, GTM strategies, and results-driven marketing have positioned him as a thought leader in the field.
Emma Storbacka, Group CEO at Avaus, with Jens Hård, newly appointed Director of Performance and Omnichannel Marketing.
As marketing teams realize how important first-party data is to their overall marketing strategy, Avaus has seen a growing need for strategic guidance in this area. Early adopters are already reaping the benefits – Avaus clients working with first-party data have seen CPA (Cost per Acquisition) drop by up to 20%.
“There is a paradigm shift in the media industry, moving from two decades of third-party data reliance to a future focused on first-party data. This shift will fuel marketing strategy, activation, and growth. Avaus is at the forefront of this transformation, helping brands leverage this change for growth.” says Jens Hård, newly appointed Director of Performance and Omnichannel Marketing at Avaus.
Avaus has a long history of working with data, AI, and automation to increase marketing and sales efficiency. With performance marketing channels being a significant lever for many growth strategies, as well as one of the biggest budget items – the ability to work with data to increase effectiveness is more crucial than ever.
“What excites me about Avaus is the rapid value creation through accelerators. With cloud data components, best practice use cases, and algorithm libraries, we create value in weeks, not months”, Jens Hård continues.
Most organisations have several partners in the digital marketing space, but Avaus has noticed that there often isn’t a dedicated partner for data, AI and automation. Therefore, Avaus is looking to complement the existing team, rather than replace existing partners.
“With Jens onboard, we will deepen our collaboration with performance marketing and media agencies, as well as in-house teams, helping them supercharge their media buying strategies with innovative and effective data solutions. We are just getting started”, says Emma Storbacka, Group CEO at Avaus.
About Avaus: Avaus is a consultancy firm helping you create business results in marketing and sales – using data, automation, and AI. We offer both strategic clarity and practical tools that cater to the needs of today – and prepare you for tomorrow. In 2024, Avaus won the industry award “Årets Byrå, Digital Transformation”.
For additional information, please contact:
- Emma Storbacka, CEO, emma.storbacka@avaus.com / LinkedIn
- Jens Hård, Director of Performance and Omnichannel Marketing, jens.hard@avaus.com / LinkedIn
PS. You’ll get to see more of Jens and his expertise in our next webinar on September 24th: Future-proof your 2025 strategy – 5 tactics for marketing success.