Tom Nickels, Managing Director at Avaus, and Mårten Tilosius, CEO at Actionbase: The Nordic Masters of Data-Driven Marketing
Avaus Marketing Innovations will expand its rapidly growing business operations in Sweden. The company entered the Swedish market in 2014. By acquiring the Swedish company Actionbase, Avaus will strengthen its position as the Nordic leader in data-driven marketing.
The number of employees in Sweden will increase to 40. When the acquisition is complete, the Avaus Group will have a total of 150 employees.
Avaus invests in the transformation of marketing by offering its clients a combination of analytics, marketing technologies, content development, strategies, digital media and growth hacking.
The Avaus offering is based on extensive use of customer data and linking that data to automated marketing solutions. This enables timely offers and services targeted at individual consumers and industrial buyers. Personalised service improves the customer experience and increases sales.
“Artificial intelligence is the next major trend in marketing. By integrating the data and analytics consultancy of Actionbase into Avaus, we will be better able to help our clients rethink their marketing and improve their results,” says Tom Nickels, Managing Partner at Avaus.
Actionbase specialises in data management, analytics and customer relationship strategies. The company has offices in Stockholm and Gothenburg. It has clients in all Nordic countries. Actionbase and Avaus have played key roles in the transformation of data-driven and results-oriented marketing. Investments in marketing technologies steer development, and there are few Nordic suppliers able to offer such a comprehensive range of services.
Mårten Tilosius, the CEO of Actionbase, has cooperated with Avaus for some time. He shares the company’s vision of being the Nordic champion of data-driven marketing. “Together we will be a stronger partner for our clients and technology partners. Our employees will have the opportunity to carry out some of the most exciting and challenging assignments in the Nordic countries,” says Tilosius.
Avaus is the Nordic leader in Data-Driven Marketing. Our mission is to make marketing personal, and connect customers to the things that really matter to them. We help B2B and B2C marketeers drive customer value, marketing effectiveness and results through insight and data-driven marketing programs. With offices in Helsinki, Stockholm and Gdansk, Avaus employs 150 experts in digital marketing, analytics and technology. Avaus has a total of 150 employees in Sweden, Finland and Poland. Our net sales are expected to be EUR 13 million in 2016.