Pekka Pohjola has been appointed as the new CFO of Avaus Marketing Innovations. Mr Pohjola’s main challenge will be the internationalisation of Avaus. Before his new role at Avaus, Pekka Pohjola worked in financial administration roles in the KONE group for almost ten years. He characterises the role of CFO in the company that employs close to a hundred employees as extensive and challenging. He sees Avaus as an opportunity to “build and learn lots of new things”.
Pekka Pohjola was impressed with the Avaus culture, which encourages growth and innovation. According to Mr Pohjola, Avaus combines marketing data and technologies with creative work in a manner that is unique in the Nordic countries.
– In my view, Avaus’ recent success with global clients is a sign of the company’s competitiveness. I truly believe I can help Avaus become international, Mr Pohjola comments.
Pekka Pohjola will start at Avaus on 1 March 2016.
Avaus Marketing Innovations specialises in content, data and technology solutions for multichannel marketing. The company has 90 employees in Finland, Sweden and Poland. In 2015, Avaus’ turnover grew by 26% from the previous year, amounting to EUR 8 million.