Customer Data Strategy Archives - Avaus

Tag: Customer Data Strategy

Salesforce Introduces Loyalty Management

Salesforce recently introduced Loyalty Management: A new standalone product that can be integrated into any ecosystem that you may have in place today.

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Top 5 Takeaways from Avaus Expert Talks Stockholm 2020

Avaus Expert Talks was a full afternoon focusing on data. The main point of discussion was how to stick to strategic growth initiatives related to data, and simultaneously adapting to the new normal.

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Building Blocks for the Data Factory to Increase Marketing Efficienc

Ten Building Blocks for an Actionable Marketing Data-asset: The Data Factory

Possibly everybody following industry trends has a large lake of data at least in the piloting phase, but is that data truly actionable? Do you have the needed data that reveals a customer's intent? Is it in such good shape that it can be used in customer-facing communications? Do companies have the needed data that reveals a customer's intent? Is it in such good shape that it can be used in customer-facing communications?

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Ensuring Customer Profitability in a downturn

The downturn will require focus to be reset on classic CRM strategies: Up- and cross-selling, along with retention and profitability management.

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On-Demand Webinar: 10 Data-driven must-wins for your 2020 agenda