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Tag: Marketing Technology






8 keys to get more out of your MarTech

Catapult your Marketing Productivity with Generative AI: A Step-by-Step Plan

Maximize your marketing productivity by leveraging Generative AI with best practices and ethical, compliance and data security considerations for business success.

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The CMO’s Guide to Generative AI: Why You Should Care

Discover the advantages of Generative AI for CMOs: boost efficiency, personalization and creativity to gain a competitive edge in marketing.

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Building an actionable marketing data-asset

Learn how to address quality issues in online behavioral data and enhance data collection and usage in the changing digital environment.

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Customer Data Platform: Best Practices & Use Cases

You're not alone if you've recently heard a lot about customer data platforms (CDPs) and how they can help companies better understand and act on data. Continue reading to learn how a CDP may help you in delivering a personalised customer experience that is no longer a "nice to have", but rather an expectation.

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Combining Behavioral Data with Customer data Requires Privacy Compliance and Technical Enablers

Making significant top- or bottom-line gains via digital marketing & sales requires insights and intelligence deriving from the ability to identify users online on a personal level and tailor your marketing communications based on customer data. Today, very few companies in Northern Europe have been able to tap into the potential of combining online and customer data at scale.

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Top 5 Takeaways from Avaus Expert Talks Stockholm 2020

Avaus Expert Talks was a full afternoon focusing on data. The main point of discussion was how to stick to strategic growth initiatives related to data, and simultaneously adapting to the new normal.

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New Salesforce Marketing Cloud release – Multi Factor Authentication Introduced

The July Salesforce Marketing Cloud release did contain some interesting news but considering the new work climate in the light of the corona pandemic and the results that this has had on the workforce using Salesforce as a tool the focus for today will be on the new security measures - Multi Factor Authentication.

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What is a CDP and do you need one?

Customer data platforms (CDPs) have been rapidly gaining attention. As the business needs, the state of customer data, as well as technical and organisational capabilities differ from company to company, we want to answer some typical questions and explain the terminology to help you to assess your situation.

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Fostering Trust in Customer Relationships – A Privacy First Approach

Not starting with privacy as an embedded part of process design, you most probably trigger a negative atmosphere toward privacy and legislation leading to decreased competitiveness over time. 

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Improving Your Machine Learning Models by Adding Features

Improving predictions or recommendations by a single per cent might seem insignificant. Still, when you have hundreds of thousands of customers, such a small improvement can amount to a lot of value!

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Wärtsilä Achieving Measurability and Reaping the Rewards Beyond

Continuing on their path of data-driven marketing, Wärtsilä has now, together with Avaus, reached a significant milestone in the efforts to measure and validate the impact of marketing on revenue. By utilising machine learning and robust statistical analysis, a marketing attribution model has seen the light of day. We are now able to measure the impact and significance of marketing in monetary terms. We have gotten to Denmark, yet for us it is not the final destination.

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The AI Marketing Landscape is Growing Fast

In our series of marketing technology landscapes, Avaus’ team has focused on mapping AI solutions this time. This first-ever published AI Marketing Landscape tells a compelling story about the new urgency of data and analytics in all areas of business, enterprise, SME and smaller. As we speak, the Landscape is evolving. Adoption of AI tools and technologies is gaining speed, and the Landscape is, as of this writing, for sure already wanting.

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The Secondary — Often Less Appreciated — Benefits of Growth Teams

Growth Teams is one of those terms that has become increasingly popular in modern business parlance. The term is generally understood to signify a cross-competence team with a very precisely defined objective - such as driving a single KPI in the desired direction - hence the name. Together with the more general practices of ‘growth hacking’ and agile methodology, Growth Teams are a part of 21st-century management practice where speed, agility and experimentation are kings. 

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Over 150 companies Reveal the Growing Swedish Martech Landscape in 2019

11 Digital marketing trends for ­2019-2020: Marketing Technology (part 1)

User experience is swiftly overtaking price as the most critical competitive differentiator. Also, digital experiences are increasingly designed and created by algorithms and AI. It all started with personalisation. When personalisation becomes sophisticated enough, the experience becomes different - it feels intelligent.

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6 Common Google Data Studio Problems and How to Fix Them

Google Data Studio is a free reporting tool that is easy to learn. In September 2018, the product was still in beta and under continuous development. Because Data Studio is a new product, its properties are constantly changing, and you may encounter some strange error messages. The messages are not always the most informative. This article presents the most common problems in Google Data Studio and how to fix them.

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Analytics Tactic Spotlight: Recommendation Engine

Recommendation engines have gained increasing popularity since Netflix showed how to successfully recommend new movies to their entire user base on a large scale. However, knowing when a recommendation engine is a good fit for your purpose and when it is not can be non-trivial. This first post, in a three-part series, dives deeper into the world of recommendation engines and how you can utilise them to drive business results.

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Finland Becoming a Major Martech Developer

A recent study by Avaus Marketing Innovations Oy reveals that Finland is a leading developer of marketing technologies (Martech). With 120 identified martech companies headquartered in Finland, the country has twice as many martech companies per capita as the US. The author of the study, Henri Syvänen admits that the findings came as a surprise to himself as well as his colleagues at Avaus.

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Avaus: The Leading Nordic Martech Agency

Avaus Marketing Innovations has taken advantage of the rapidly growing Swedish demand for marketing technology and services. Avaus’ Swedish office grew from 4 to 40 people, and overall revenue grew by 60% to EUR 13 million. EBITDA grew to EUR 1,2 million.

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Avaus Marketing Technology Summit in Stockholm: Scott Brinker

Avaus is aiming at Increasing Marketing-IQ

Avaus to Acquire Swedish Analytics and Data Consultancy Actionbase – Aiming at Increasing Marketing-IQ

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Marketing is Not Just About Saving After All

Avaus a double finalist in international marketing technology competition

Avaus Marketing Innovations is a finalist in two categories at the international Revvie Awards competition organised by marketing automation tool Marketo. Avaus is the only European marketing agency that has been nominated – and in two different categories.

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