“Few companies are truly data-driven. They collect tons of data, but do not really use it,” says Robert McLaughlin at an Avaus hosted luncheon at the Marketing Tech 2018 in Helsinki on April 19th. McLaughlin, the head of Digital Data and Personalisation at SKY UK, has been instrumental in creating one of the most successful omni-channel marketing organisations in Europe.

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Avaus Marketing Innovations is one of the first marketing service companies to receive an ISO certification in data security. Avaus is thereby signalling its strategy to become the data security leader in the Nordics.

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