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Tag: Salesforce






10 steps to get more out of your Salesforce Marketing Cloud

Renaming Salesforce: Why have they done it and how does it affect you?

This year, Salesforce revealed Marketing Cloud's future plans, including renaming certain related products. Here are all the updates.

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Salesforce Introduces Loyalty Management

Salesforce recently introduced Loyalty Management: A new standalone product that can be integrated into any ecosystem that you may have in place today.

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Interaction Studio: Visualise, Track, and Manage Real-time Consumer Experiences

Interaction Studio is a wonderful tool in Salesforce where the user can visualize, track, and manage the customer experience in real-time. Read about upcoming changes and updates.

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Salesforce Journey Builder – Path Optimisation

If you’ve ever been interested in experimenting with email engagement metrics or similar, you can now finally do so in Journey Builder using the Path Optimizer. This essentially means that you can keep the journey running while bringing new entrants via the winning path. Doing this will let you gain both insights and constantly optimize the journey for your customers. 

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Salesforce Customer 360 Audiences – The long awaited Salesforce CDP

Meet Customer 360 Audience, the Salesforce CDP. Using customers' IDs, email addresses, and unknown data, like website visits and device IDs go the the elusive customer 360. Powered by AI, the system creates customer segments that can predict things like “lifetime value” or “likelihood to churn” — allowing marketers to optimise the customer experience.

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New Salesforce Marketing Cloud release – Multi Factor Authentication Introduced

The July Salesforce Marketing Cloud release did contain some interesting news but considering the new work climate in the light of the corona pandemic and the results that this has had on the workforce using Salesforce as a tool the focus for today will be on the new security measures - Multi Factor Authentication.

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