The way your business connects with customers, boosts sales, and plans marketing is changing thanks to AI. But how ready are you, your organization, and your team?
With case studies, hands-on examples, and advice from industry experts, this webinar will help you find out if your teams are ready and what you might still be missing.
You’ll hear from our CEO Emma Storbacka and AI expert Eric Hörberg, both with lots of experience helping businesses on their AI journey. We’re also joined by Jan Guhrés from Scania and Riikka Tulimäki from Telia Finland, who will share their AI progress and learnings.
Event Details
December 3rd, 12.00-12.45 CET (Swedish time)
Online
Agenda
- Ambition and vision: where do you want to go and how will you motivate your team?
- Structured foundation: What is your marketing architecture? How do you systematically drive marketing? What data do you have?
- Learning by doing: how do you encourage your team to experiment with different AI tools?
- Cross-functional collaboration: How do you support collaboration with members of other teams?
- Ethics and guardrails: how do you ensure ethical AI use with transparency and privacy?
Whether you’re just starting or already experimenting with AI, you’ll get practical tips to move forward.
Register for the webinar
Guest speakers
Jan Guhrés
Senior Manager Business Enabling Services
Scania
Jan has just been nominated the AI professional of the year by DAIR awards and he is driving the adoption of AI across all Traton Group brands. He has a proven track record of helping corporations across various industries to leverage their data for better decision-making.
Riikka Tulimäki
Head of Martech, Strategy & Development
Telia Finland
Riikka is a changemaker with a passion for driving growth through digital platforms and marketing technologies. With a proven track record of launching GenAI-enabled applications and scaling martech adoption, she has consistently delivered impactful business results.
Hosts
Emma
Storbacka
Group CEO
Avaus
Eric
Hörberg
Data Science Competence Development Lead
Avaus
About Avaus
At Avaus, we pride ourselves on being easy to work with and delivering innovative solutions that drive results. Our team is not just about theory – we bring practical, real-world experience to help you navigate the complexities of modern marketing. Read more.