The way your business connects with customers, boosts sales, and plans marketing is changing thanks to AI. But how ready are you, your organization, and your team?
With case studies, hands-on examples, and advice from industry experts, this webinar recording will help you find out if your teams are ready and what you might still be missing.
You’ll hear from our CEO Emma Storbacka and AI expert Eric Hörberg, both with lots of experience helping businesses on their AI journey. We’re also joined by Patrik Hedljung from Scania and Riikka Tulimäki from Telia Finland, who will share their AI progress and learnings.
Event Details
On-demand
Online
Agenda
- Ambition and vision: where do you want to go and how will you motivate your team?
- Structured foundation: What is your marketing architecture? How do you systematically drive marketing? What data do you have?
- Learning by doing: how do you encourage your team to experiment with different AI tools?
- Cross-functional collaboration: How do you support collaboration with members of other teams?
- Ethics and guardrails: how do you ensure ethical AI use with transparency and privacy?
Whether you’re just starting or already experimenting with AI, you’ll get practical tips to move forward.
Fill out the form to get access to the recording
Guest speakers
Patrik Hedljung
Manager AI Adoption
Scania
Patrik is an experienced leader in organizational development, now spearheading AI adoption initiatives. With over 25 years of expertise, he is focused on helping large organizations embrace AI while maintaining a human-centric approach. His background spans the automotive, retail, and non-profit sectors, making him a valuable voice in guiding AI adoption for business growth.
Riikka Tulimäki
Head of Martech, Strategy & Development
Telia Finland
Riikka is a leader in digital transformation. She’s driven growth through digital platforms, launched GenAI-enabled applications, and scaled martech capabilities for impactful business results, and is now heading up AI development for the consumer business of Telia Finland.
Hosts
Emma
Storbacka
Group CEO
Avaus
Eric
Hörberg
Data Science Competence Development Lead
Avaus
About Avaus
At Avaus, we pride ourselves on being easy to work with and delivering innovative solutions that drive results. Our team is not just about theory – we bring practical, real-world experience to help you navigate the complexities of modern marketing. Read more.