How do you create more value in paid media with first-party data? Watch this webinar to explore the impact of first-party data on your media strategy.
First-party data is emerging as the key to unlocking efficient, personalized, and impactful paid media campaigns. This webinar gives you a deep dive into how you can integrate this valuable data into your media channels, in a privacy-safe way, with expert insights on moving from pilot projects to full-scale implementation and value growth.
What you’ll learn:
- The ‘why’ behind first-party data in paid media—why now is the time to focus on it and how it will give you a competitive advantage.
- Use cases from Nordic and international industry leaders, showcasing the results of implementing first-party data in paid campaigns.
- Actionable advice on how CRM marketers and performance media experts can leverage first-party data, tailored to your specific role and objectives.
Event Details
On-demand
Online
Agenda
- Why first-party data in paid media? Understand the growing importance of first-party data and why it’s crucial for media efficiency.
- Best practices and expected results: Learn about real-life applications of first-party data in paid media channels, from improved CPA to improved customer experience.
- How should you leverage this as a CRM or performance media marketer? Tailored advice for CRM marketers and performance media professionals on scaling first-party data strategies in paid media.
- Q&A: Typical challenges and how to solve them, as well as a chance to get answers to your specific questions from our experts.
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About Avaus
At Avaus, we pride ourselves on being easy to work with and delivering innovative solutions that drive results. Our team is not just about theory – we bring practical, real-world experience to help you navigate the complexities of modern marketing. Read more.
Speakers
Jens
Hård
Director of Performance and Omnichannel Marketing
Avaus
Ellen
Lübeck
Head of Delivery
Avaus