How do you create more value in paid media with first-party data? Join us for this webinar to explore the impact of first-party data on your media strategy.
First-party data is emerging as the key to unlocking efficient, personalized, and impactful paid media campaigns. This webinar will give you a deep dive into how you can integrate this valuable data into your media channels, in a privacy-safe way, with expert insights on moving from pilot projects to full-scale implementation and value growth.
What you’ll learn:
- The ‘why’ behind first-party data in paid media—why now is the time to focus on it and how it will give you a competitive advantage.
- Use cases from Nordic and international industry leaders, showcasing the results of implementing first-party data in paid campaigns.
- Actionable advice on how CRM marketers and performance media experts can leverage first-party data, tailored to your specific role and objectives.
Event Details
November 7th, 12.00-12.45 CET (Swedish time)
Online
Agenda
- Why first-party data in paid media? Understand the growing importance of first-party data and why it’s crucial for media efficiency.
- Best practices and expected results: Learn about real-life applications of first-party data in paid media channels, from improved CPA to improved customer experience.
- How should you leverage this as a CRM or performance media marketer? Tailored advice for CRM marketers and performance media professionals on scaling first-party data strategies in paid media.
- Q&A: Typical challenges and how to solve them, as well as a chance to get answers to your specific questions from our experts.
Register for the webinar
About Avaus
At Avaus, we pride ourselves on being easy to work with and delivering innovative solutions that drive results. Our team is not just about theory – we bring practical, real-world experience to help you navigate the complexities of modern marketing. Read more.
Speakers
Jens
Hård
Director of Performance and Omnichannel Marketing
Avaus
Ellen
Lübeck
Head of Delivery
Avaus